How can you take your app to the next level with AppGallery?

Mobile applications development is crucial in order to improve the service or product you offer to the user, increase the visibility and closeness to your community, attract new audiences, differentiate and generate a greater increase in sales.

Due to the leading role of this type of service in today’s digital society, the developers, the professionals in charge of creating and developing these applications and services, become an esential part of the process. Having good information in the world of programming and application development is very important. Developers have to be up to date with new standards, protocols, language… to be able to continue to stand out and develop the necessary technical skills. But how can developers offer their community quality applications for an improved experience?

AppGallery, Huawei’s official application distribution platform, has a community of almost 2 million developers to whom the company provides all the tools and technology necessary for the successful and beneficial integration of their applications into AppGallery. This makes their applications work better and offer a better experience on Huawei devices worldwide.

A universe open to developers and companies with which Huawei works closely and that currently has 500 million users, a portfolio of 100.000 applications integrated in HMS Core and 295 billion downloads globally.

Thus, Huawei provides developers and companies with an open platform where it offers technical support and mentoring throughout the full application life cycle, from creation to implementation and data analysis: AppGallery Connect. All of this through a total of 57 services that include kits, services and engine, as well as a professional four steps security and privacy system to ensure that all application services incorporated into the platform are reliable and secure for users.

In addition to the support and assistance in the process of creating and integrating APIs or SDKs, AppGallery is also committed to opening up new local and international markets thanks to its in-depth knowledge of industry trends at the national level, as well as the characteristics of users. This allows Huawei to reduce the barriers to entry in the Chinese market by helping to identify potential obstacles and challenges with precision and efficiency that will allow developers to access great business opportunities.

We are all SaaS Companies Now. The real Work Begins After the Sale

BY JOE HASLAM, Executive Director, Owners Scaleup Program at IE University.

There are now two types of businesses in the world, those who know that they are a SaaS business and those that do not know it yet. It is the message I have long been sending to the participants of the Owners Scaleup Program at IE Business School. If anything, the Coronavirus (COVID-19) pandemic has reinforced my view that this is the direction that all companies must go.

SaaS and me have a long history. Twenty years ago, at the height of the boom, I left the world of Management Consulting. Along with five others, we formed Marrakech, a SaaS solution for the back office problem of e-procurement. Seventy five million dollars in Venture Capital and over 250 employees later, the company was sold. Even people who worked there do not believe me when I sell them that the software they wrote still operates today. The lesson here is that a good SaaS solution can take a long time to reach its potential but once it does, it´s almost impossible to move.

Luigi Mallardo

So what is Software as a Service (SaaS) then? Here I turn to Luigi Mallardo, the Professor who teaches the classes on SaaS for the Owners Scaleup Program. The mistake, he tells me, is to think only about the technical implementation of running software in the cloud.  Instead you need to think of SaaS as an mindset. It´s not so much what it takes to set up a SaaS platform but what having a SaaS platform enables you to do. You are not so much selling a product but instead creating a lifetime customer by delivering a superior experience.  The real work begins after the sale.

One of my interests is adventure sports, specifically climbing mountains. I spend a completely indefensible amount of time reading the Gearguy on Outside magazine. Next year´s Arc’teryx hardshell jacket will be lighter! Are Lowe Alpine going to do a twenty five liter backpack without the annoying crossloop? These might mean nothing to weekend ramblers but to expedition climbers, the details are a very, very big deal. And once a new piece of kit comes out, the question arises as to the best place to get it? I drive my wife crazy with the amount of price watching I do at The North Face Outlet Store just outside Madrid.

But what if I decided that I would be Alex Honnold and only wear The North Face? What if TNF could be like Netflix whereby in exchange for paying them a monthly subscription, I got access to a superior experience beyond what was available to their retail customers? If I could engage with their product designers about what I liked and didn´t like, I could help design their future products. If I was prepared to give them some data on how I used their products, in time they would know what I needed before I did. 

A good first question when I give a masterclass is “How did Warren Buffet make his money?” Everyone knows that he is a value investor but much less people know what sectors he has invested in. At least one of the answers is insurance. Buffett has said that had he not acquired an insurance business “Berkshire would be lucky to be worth half of what it is today.” And why? For the “predictable and recurring premiums”. The Sage of Omaha was into SaaS business models before there was even a cloud.

In almost every respect, the Irish retailer Primark has done what a Business School Professor would advise. Experiment until you find a formula then double down on that to the exclusion of everything else. This is what allows you to grow exponentially. When analysts pointed to the British online fashion and cosmetic retailer ASOS, Primark would point to the queues outside their stores on Europe´s major high streets. Then the Coronavirus (COVID-19) pandemic hit and all their stores had to close. Without any online channel, sales went from £650m per month to zero.  Z-E-R-O.

Jason Lemkin

The scaling up phase of a business is what happens after you find a scalable and repeatable business model through experimentation. In particular, the benefits come from the tight integration of an ERP with your SaaS platform. It takes patience and time but the result is recurring revenue, low churn and high margins that grow every year. A great reference text for those new to this area is Aaron Ross and Jason Lemkin´s 2016 book From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue.

Jason likes to talk about the rise of the SaaS Decacorns, over 20 companies worth $5b or more. Here are their names: Salesforce $180bn, Shopify $90bn, ServiceNow $70bn, Zoom $48bn, Atlassian $45bn, Workday $40bn, Square $35bn, Veeva $30bn, Twilio $29bn, RingCentral $23bn, DocuSign $24bn, Okta $23bn, Datadog $22bn, Slack $17bn, CrowdStrike $17bn, Coupa $15bn, MongoDB $13bn, Wix $11bn, Dropbox $9bn, Cloudfare $9bn, Zendesk $9bn, Avalara $8bn, Hubspot $8bn, Five9 $7bn. And we are only getting started! The real benefits will come when the software world connects with the physical world. As with Apple, stores have a role to play in this as well.

Scott Galloway is a professor of marketing at the NYU Stern School of Business. You may know him from his twice weekly podcast with Kara Swisher on Vox, the weekly Prof G show or his new show No Mercy, No Malice on VICE TV. Scott likes to big up the “rundle” short for “recurring revenue bundle”. He argues that in truth consumers want LESS, not MORE choice in their busy lives. They are happy to go with one brand 99% of the time if they trust that brand will not let them down. It´s really an extension of Clay Christensen´s jobs-to-be-done methodology. In areas such as media, apparel, travel and health, we all want the “job” to be done for us. For a monthly fee and engagement via an app your FOMO disappears. Perhaps a rain jacket for another company is better, but no one was ever laughed at for wearing The North Face.

The more I checked in with the past participants of the Owners Scaleup Program, the more the challenges they were facing stayed the same. No predictable and recurring revenue, no real customer stickiness, no information on which to make product decisions about the future. I´m thinking in particular with one founder. Let´s call him Pierre (for that is his name). Pierre has been success at most things that he has done but he has never had to face anything like Coronavirus (COVID-19). The call started with a catchup but then the familiar issues emerged. As time ran out, he told me that the call had been very useful, when could we talk again? “Pierre, I love you man but I´m not in love with you. Call me when you are ready to admit to yourself that you are a SaaS company, until then you are just wasting my time.”

A way to accelerate your recovery and adapt to the new reality


The world and the way we work has transformed, giving us all a mandate for change. At IBM’s recent Think Digital Summit España, they brought together the best and brightest technology leaders to rethinking how business and society works. We’ve all been given a mandate for change, to challenge our beliefs on what matters most to the viability, competitiveness and health of our organizations and workforce. There are actions we can take now to be smarter, more resilient and agile, using technology to not just survive today but thrive for years to come.

With more than 20 sessions, 60 speakers and 23 client local client testimonials about how they are solving the most complex business challenges, Think Digital Summit is focused on providing valued outcomes to solve the most pressing challenges facing your organization. IBM offers you the possibility to learn from experts and peers, play with demos and discover how technology can help you to transform your organization, drive innovation and act with agility, resilience and security.

If you are interested in discovering how corporates and start ups are accelerating the innovation, do not miss the opportunity, we’re sure they will provide valuable insights into the art of the possible for both you and your organization. 

Think Digital Summit España live event was held on 15th October. If you did not join, you can now watch it on demand. To watch the sessions you find interesting, register and start from here.

Let’s rethink and create the future and emerge smarter, together.

Meet our 100 startup finalists!


The big day has come: the 100 startups finalists are here! We bring you, once again, the best startup selection with the most disruptive projects!

They have been chosen from more than 3800 startups that applied to our Startup Competition. We have gone through the best worldwide from over 115 countries and have selected the top 100 who will be pitching in our Startup Competition.

If you want to network with them and be able to watch their pitches register for #SouthSummit2020. Register here.

Don’t miss the chance to meet them in October at #SouthSummit2020.

Finalists of the Virtual South Summit: Sustainability

We are proud to announce the 8 finalists for the Virtual South Summit in Sustainability Startup Competition, the fourth encounter of the joint initiative with IE University.

More than 180 startups have participated in the competition from more than 30 countries with more than 65% international participation. The international projects are predominantly from: United States, India, Germany, Chile, Mexico, Colombia, Canada, Netherlands, France, Italy.

These are the top 8 Sustainability startups:

–       Biosolvit [Brazil] A natural, effective and efficient oil absorber made from palm fibers discarded in many crops around the world that allows the reuse of absorbed oil.

–       Breeze Technologies [Germany] provides an environmental intelligence platform that delivers hyperlocal comprehensive and accurate air quality data from public and private data sources.

–       Carbon Upcycling Technologies [Canada] converts CO2 emissions into nanomaterial powders to enhance plastics, coatings, adhesives, concrete, batteries, and pharmaceuticals while reducing their greenhouse emissions.

–       ClimateTrade [Spain] is platform provides transparency and security with peer to peer transactions by creating an ecosystem where everyone can easily and safely offset their carbon footprint by investing in sustainable projects with the highest certified quality standards.

–       Cuantix [Chile] is a cloud-based platform that helps companies understand, measure, and manage their social and environmental impact making it accessible to all types of organizations.

–       InfinityBox [India] is creating a circular economy for recyclable and environment-friendly food packaging containers that can be reused more than 100 times.

–       Mi Terro [United States] is giving food waste a new life by transforming casein proteins from excess milk into soft, sustainable, and affordable fibers that can apply to apparel, medical appliances, bed linen and packaging film.

–       Naturbeads [United Kingdom] is scaling up a manufacturing process to produce natural and biodegradable microbeads produced from renewable and sustainable resources like cellulose.

All of them will be pitching their projects in front of a jury with top of notch investors from Softbank, Beringea, Northzone, Elaia, Demeter, BStartup or Seaya Ventures as well as leading corporations in the industry such as Enel, IBM, Enagas or Sacyr.

The winner of the Startup Competition will fast track to be a South Summit 2020 finalist.

Would you like to see them all pitching on Virtual South Summit? Register now!

Finalists of the Virtual South Summit: Education

We are proud to announce the 8 finalists for the Virtual South Summit in Education Startup Competition, the fourth encounter of the joint initiative with IE University.

More than 130 startups have participated in the competition from more than 30 countries with more than 70% international participation. The international projects are predominantly from: United States, Israel, India, Germany, Colombia, United Kingdom.

 These are the top 8 Mobility & Logistics startups:

 –       Symba [United States] is a business practice management platform that helps companies run internship programs easily while ensuring valuable learning experiences for students.

–       Interact [Egypt] transforms any monitor into a fast and accurate interactive surface that shares classroom data with students’ smart devices.

–       Mosabi [United States] offers financial education through animated content designed and built into a mobile app.

–       OffWeGo [United States] helps universities manage their students’ travel through a mobile app that promotes safe travel and unforgettable experiences.

–       Gamelearn [Spain] revolutionizes business training through a unique game-based learning platform, offering content tailored to a company’s different departments.

–       Smartest [Switzerland] combines machine learning and UX to generate an app that allows students and teachers to load or scan study material, generating interactive exercises that are easy to learn and teach.

–       Zapiens [Spain] is an collaborative artificial intelligence designated to build learning communities and improve team productivity.

–       Xertify [Colombia] is a software that allows automates the issuance of digital certificates using blockchain, facilitating student’s mobility in educational institutions.

All of them will be pitching their projects in front of a jury with top notch investors from SoftBank, id8 Spaces, Kibo Ventures, Learn Capital, All Iron or Accel Partners, as well as leading corporations such as Google, Sabadell or Wayra.

The winner of the Startup Competition will fast track to be a South Summit 2020 finalist.

Would you like to see them all pitching on Virtual South Summit? Register now!

Finalists of the Virtual South Summit: Mobility & Logistics

We are proud to announce the 8 finalists for the e-Challenge in Mobility & Logistics, the third encounter of the joint initiative with IE University, Virtual South Summit.

Almost 200 startups have participated in the competition from more than 40 countries with more than 70% international participation. The international projects are predominantly from: India, United States, France and United Kingdom.

These are the top 8 Mobility & Logistics startups:

–       Blickfeld [Germany] develops high performant “Light Detection and Ranging” (LiDAR) sensors and provides the corresponding software for data evaluation.

–       Apostera [Germany] creates an ADAS software platform to assist the driver and reshape driving experience by projecting mapping information at a virtual distance using AR head-up displays.

–       Parknav [United States] uses AI to know where there is open parking space in real-time. Works 24/7 for all types of on-street and off-street parking.

–       Anyverse [Spain] shortens the development cycle of advanced perception systems through synthetic data simulation technology that replicates any type of sensor and real-world environment

–       Parkotruck [United States] is a marketplace that connects truck drivers searching for parking with any facility that has big unused parking lots.

–       Amitruck [Kenia] is a digital platform that  connects transporters directly with cargo owners avoiding expensive middlemen.

–       Kubbo [Spain] operates a network of urban warehouses to bring your inventory closer to your customers

–       SiftyML [United Kingdom] increases the efficiency international oubound and inbound parcel processing using Machine Learning.

All of them will be pitching their projects in front of a jury with top notch investors from Creandum, DN Capital, Northzone or Accel Partners, as well as leading corporations in Connectivity & Data industry such as DHL, Ferrovial, Airbus, Siemens, Acciona or Enel.

The winner of the Startup Competition will fast track to be a South Summit 2020 finalist.

Would you like to see them all pitching on Virtual South Summit? Register now!

SusTECHnability Challenge winners

We are glad to announce the winners of SusTECHnability Challenge, a joint initiative by South Summit and HP. This challenged was looking for the most disruptive technology applications with a sustainable solution in any of its three pillars: Community, People and Planet.

More than 40 startups from all around the globe applied sharing their sustainable projects. The winners were selected from the most present industries in each pillar.

The winners

These are the three projects that best fit the requirements for HP’s challenge perfectly by their application of technology in an innovative way to create a sustainable future:

– For Community pillar, Aplanet has been designated as the winner. This Spanish startup offers cloud-based technology solutions for organizations to easily manage and measure their CSR, Sustainability and Volunteering, allowing them to generate a greater positive impact in their communities.

– The winner designated for People pillar is Wellat, a well-being solution to inspire and engage with employees to adopt a healthy lifestyle, promoting challenges aligned to the company’s objectives, to improve employee’s health and satisfaction while the company saves money.

– Smart Forest is the winner for Planet pillar. Smart Forest is a Portuguese startup who helps companies to improve their business image and offset their CO2 emission by buying/holding their bio-digital assets.

“This initiative contributes to HP’s Sustainable Impact vision to drive lasting improvements to the planet, people, and communities where we live, work and do business. Sustainable Impact is at the heart of our reinvention journey — fueling our innovation and growth, strengthening our business for the long term, and enabling us to develop and deliver the best solutions for our customers.” Nuria Arocas, Spain and Portugal Sustainable Impact country manager at HP.

South Summit challenges are one of the services offered by South Summit in addition to its international meetings. If you are interested in a service like this for your company check our Partnership options or contact us at

Finalists Virtual South Summit: e-Challenge in Connectivity & Data

We are proud to announce the 8 finalists for the e-Challenge in Connectivity & Data, the second encounter of thejoint initiative with IE University, Virtual South Summit.

Almost 80 startups have participated in the competition from more than 20 countries with 70% international participation. The international projects are predominantly from: United States, Germany, Israel, Singapore, United Kingdom, India, Mexico, France, Italy.

These are the top 8 Health & Wellbeing startups:

–       Aircision [Netherlands] is developing the most reliable free-space optics (FSO) system in the world to provide a telecom-grade solution for connecting cell towers in the 5G networks.

–       Alias Robotics [Spain] is a cybersecurity firm focused on robots that creates ‘RIS’, an immune system for robots.

–       Getin [Mexico] provides a solution to measure store traffic with the goal of optimizing labor, marketing performance, merchandising and real estate investments.

–       SDX [Spain] allows data consumers to perform secure analysis on top of provider’s data without getting direct access to it.

–       ObjectBox [Germany] enables sustainable and scalable digitalization with a high-performance base technology for Edge Computing: a high performance edge database and data synchronization solution.

–       Placense [Israel] is a location intelligence company that provides businesses with the link between consumer behaviour and their physical location.

–       PTGEM [Singapore] app helps companies optimize their time, costs and performance by bringing their physical space into the digital world through a 3D visualization pulling real-time data of daily operations.

–       Telicomm [Israel] enables camera connectivity over cellular networks, breaking through traditional boundaries of limited cellular bandwidth.

All of them will be pitching their projects in front of a jury with top notch investors such as Rakuten Capital, Softbank, Northzone, Profounders or Notion VC, as well as leading corporations in Connectivity & Data industry such as Samsung, Telefónica or Ericsson.

The winner of the Startup Competition will fast track to be a South Summit 2020 finalist.

Would you like to see them all pitching on Virtual South Summit? Register now!